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S A N A P r e m i u m Dog Foods B2B SHOP FOR NATURAL DOG FOOD AND SNACKS www.sanadog.com Direct from the factory without intermediaries
Dear Valued Retailers, Introducing SANADOG: Your B2B Partner for Premium Dog Food, Treats & Chews. I'm Reiner Hauf, founder and creator of SANADOG. We're excited to present ourselves as your one-stop shop for high-quality, natural dog food and treats, available exclusively for B2B trade. Uncompromising Quality, Made in Europe Our products are manufactured in our own facilities across Germany and Poland, adhering to the strictest GFSI quality standards. We use only the finest ingredients: fresh meat, fish, healthy organs, and wholesome fruits and vegetables, alongside high-grade oils and natural minerals. Sustainable Options for Every Dog SANADOG caters to all dietary needs. We offer not just meat-based meals but also innovative, protein-rich, and highly palatable options made with vegetables and insect larvae – a sustainable solution for environmentally conscious pet owners and allergy sufferers. A Commitment to Excellence: What We Don't Do We firmly believe in using only the best ingredients. That's why we avoid anything that compromises quality: low-grade animal derivatives, meat meals, grains, fillers, artificial additives, and harsh processing methods that diminish nutritional value. Tailored Solutions for Your Pet Business The SANA brand is ideal for pet stores, raw food retailers, veterinary clinics, dog groomers, and indepen- dent online shops. We maintain a selective distribution network, ensuring SANA remains unavailable in large chain stores and supermarkets. Additionally, we don't offer SANA directly to consumers (B2C). Minimum Order Value & Registration We offer international shipping via DHL for orders exceeding 150EUR/150GBP. Register as a retailer on our website (www.sanadog.com) and benefit from attractive margins on our exclusive B2B products. Our commitment to innovation ensures a constantly evolving product range, always at the forefront of quality and market trends. We look forward to partnering with you and helping your business thrive. Sincerely, Reiner Hauf 2
Four Powerful Brands, One Supplier for Success Beyond SANA, we offer three distinct brands to cater to your diverse customer base: FIDELIS: Specialises in easily digestible, cooked dog food, perfect for sensitive stomachs and picky eaters. Available in frozen pouches & our innovative glass jars. The food is especially suitable for dogs with digestive problems or picky eaters. BUNCH: An entry-level brand with a variety of products and a contemporary fun design, attracting a wider audience. La FINCA: Our premium BARF brand, featuring a range of pre-portioned, frozen raw food options in convenient 500g bags. All meat is sourced from trusted, long-term suppliers who share our commitment to exceptional quality. page 4-23 page 24-25 page 26-27 page 28-29 3
M E AT F o o d & S n a c k s We offer a comprehensive selection of air-dried, all-natural dog meals and treats featuring a diverse range of protein sources. Within our very own manufacturing facility, we meticulously process only the finest, naturally sourced raw materials. These materials are ethically procured, prioritising regional sourcing from certified producers within the European Union. We are unwavering in our commitment to using 100% natural ingredients, completely avoiding artificial additives, fillers, preservatives, flavourings, and colourings within our products. Simply 100% natural. Our state-of-the-art air-drying technology represents a contemporary interpretation of age-old meat preservation methods. Through this gentle process, the raw materials are transformed into high-quality, healthy dog meals and deliciously tempting treats. 4
air dried menues Unlike conventional dry foods, which are mass-produced and extruded at high temperatures, SANADOG air dried menus are gently air-dried in our own factory. Our gentle manufacturing process preserves vital nutrients contained directly in the original ingredients. So the use of artificial vitamins is not necessary. SANADOG air-dried dog food is designed to combine the best of raw and fresh nutrition with the safe convenience of dry food. Our natural premium raw menu without compromise is presented in a sustainable and printed stand-up paper pouch with zipper closure. product example: complete beef menu Composition: 57% Beef Muscle Meat, 20% Beef Hearts, 3% Beef Liver, 5% Sweet Potatoes, 4% Carrots, 3.5% Apples, 2% Peas, 2% Broccoli, 2% Salmon Oil, 0.5% Rosehip, 0.5% Algae Lime, 0.2% Blueberries, 0.2% Brewer's Yeast, 0.1% Seaweed Powder. Supplementary food for dogs. Nutrient analysis: Protein 43%, Crude Fat 35%, Moisture 7.8%, Crude Ash 6.1%, Crude Fiber 2.2%. 5
How much food do we use for 1kg of air-dried food? Advantages of gentle air-drying Fresh and natural ingredients can be processed up to 100% Vital nutrients are better preserved and optimally bioavailable Natural preservation process without the use of additives Better taste and acceptance 6
wet menus For our wet menus, we exclusively use high-quality and freshly sourced ingredients: fresh meat, nutrient-rich offal, delicious fruits and vege- tables, as well as high-quality oils. There are situations where you need to quickly prepare a meal for your furry friend while on the go. With our wet menus, you can be sure that your dog is getting high-quality ingredients processed as gently as possible for wet food. The gentle steam cooking naturally preserves the food and ensures that a large portion of the natural vitamins and nutrients from the original ingredients remain. One of the great things about our wet menus is their practical handling. Without the need for freezing, the cans last for many months, making them a convenient companion for everyday life and travel. Naturally, they are free from preservatives, flavor enhancers, artificial additives, or flours. 7
natural chewing snacks We offer a huge selection of air dried natural snacks from a variety of protein sources. From the classics such as pig ears, pizzle and beef tripe to a wide variety of horse snacks for allergy sufferers. The natural chews from SANADOG are air-dried in our own factory and consist of high-quality ingredients without any additives. They clean & strengthen the teeth but above all are irresistible for every dog. Our all natural chews are packed in high quality printed stand up paper pouches, with a resealable zip closure to help keep them fresh. 8
examples from our range bully pizzles pig ears horse trachea chicken breast 9
natural treats SANADOG natural treats are the answer to your dog's dreams. We capture all the goodness of the farm-fresh meat by gently air-drying, delivering the taste dogs love, with none of the nasties they don't need. Natural treats from SANADOG are irresistible for every dog. We give a tail wagging guarantee on that. Our meat treats are available as fillets and burgers and are especially healthy with superfoods. The exclusively air-dried treats are made from fresh meat without additives such as corn, wheat, soy, colourings, preservatives, meat meal or other fillers. 10
examples from our range chicken burger duck fillets turkey slice-fillets with blueberries 11
training mini bones Effective dog training hinges on positive reinforcement, clear instruc- tion, and of course, tasty rewards. However, excessive treats can lead to reduced appetite for regular meals & potentially causing nutrient deficiencies. Choosing healthy training snacks is vital. SANADOG treats are perfectly sized, non-crumbling, and made with fresh meat. We avoid artificial additives like corn, wheat, soy, colourings, preservatives, and fillers. Our superfood versions offer an extra health boost. All SANADOG training snacks are packed in printed stand-up resealable paper pouches or resealable portable tubs. 12
examples from our range mini chicken training bones Mini beef Training Bones with raspberries and spinach 13
dental care It's time to ditch the old ways and go all- natural! Don't worry—we know that taking care of your dog's teeth can be a daunting task. But with these easy-to-use dental sticks , cleaning your dog's teeth has never been easier (or more delicious!)The formation of tartar is significantly reduced by an increased flow of saliva, but also by the abrasion that occurs during chewing. Our dental chewing sticks are packed in high quality printed stand up paper pouches, with a resealable zip closure or resealable portable tubs to help keep them fresh. 14
examples from our range vital chewing sticks with beef & chicken Vital Chewing Sticks with Beef, Duck, Glucosamine & green-lipped mussel 15 vital chewing sticks with rabbit, blue- & cranberries
F I S H F o o d & S n a c k s Crafted in-house, our fish snacks use only the finest, all-natural ingredients. We source responsibly from certified fisheries. Committed to purity, we avoid additives, fillers, preservatives, artificial flavours, and colours. Simply real fish, naturally air-dried for a delightful crunch and irresistible aroma that dogs adore. 16
examples from our range atlantic cod skin atlantic cod cookies Atlantic Cod Skins with Strawberries 17
V E G G I E F o o d & S n a c k s After a long development period, we have created a snack that looks like meat but is made entirely from fruits and vegetables, without any additives and with a significantly reduced carbon footprint compared to traditional meat-based treats. Dogs love treats, so it's even better when they are healthy and environmentally friendly. We preserve all the minerals and vitamins by gently air-drying the fresh ingredients. Thanks to our hypoallergenic recipe, our veggie food and snacks are even suitable for dogs with food allergies. 18
V E examples from our range G G I E sweet potato strips F o o d & S n a c k s VEGGIE SNACKS apple strips 19
I N S E C T F o o d & S n a c k s Ever wonder about treats that are both delicious and sustainable? We did. Knowing a meat-like, eco-friendly treat would be ideal, we turned to insect larvae – a protein source with a minimal CO2 footprint, mirroring our Veggie Snacks. Delicious, hypoallergenic, and rich in amino acids, it caters to all dogs, even those with allergies. 20
examples from our range insect fillets insect double slice-fillets with pumpkin 21
supplements SANADOG does not do artificial vitamins unlike most dog food. These synthetics can be overdosed, causing allergies or poor bioavailability by your dog's body. We use whole ingredients for natural vitamins, so most healthy adult dogs on a varied SANADOG diet won't need extra supplements. Every Dog's Different Some dogs have allergies or specific needs at different life stages (seniors, puppies, pregnant). SANADOG offers natural supplements to optimise their nutrition throughout their journey. For senior dogs, SANADOG can help extend their golden years, keeping them happy and healthy by your side for longer. premium oils nutritional boosters veggie flakes 22
Our veterinarian Anita Kröger Anita Kröger, a leading authority in canine health, is the founder of the Centre for Canine Health and a key partner in developing SANADOG's product line. Anita Kröger champions the power of nutrition in promoting long and healthy lives for our furry companions. Through the Centre, she tackles the negative health effects caused by deficiencies and malnutrition linked to commercially produced dog food. Anita Kröger passionately advocates for a natural, species-appropriate diet rich in high-quality raw ingredients, brimming with vital nutrients. This philosophy, she believes, provides the strongest founda- tion for canine health and wellbeing. Anita Kröger's expertise extends beyond promoting a natural diet. She specialises in treating chronic conditions in dogs, focusing on intolerances, allergies, and gastrointes- tinal disorders. Her knowledge of medical nutritional counselling allows her to tailor dietary plans to address specific health concerns. This depth of experience, along with her dedication to holistic veterinary medicine, makes Anita Kröger a valuable asset to SANADOG's product development and recipe creation. Anita Kröger and her team at the Centre for Canine Health not only endorse SANADOG's commitment to high-quality, natural ingredients, but have also been instrumental in developing the product lines alongside SANADOG's team. Their ongoing collaboration ensures that SANADOG products continue to meet the highest standards of canine nutrition. „As the founder of the Center for Dog Health, I am confronted every day with the health consequences of malnutrition caused by industrially produced dog food. A natural and species-appropriate diet with food made from high-quality raw materials and a high density of vital substances is the best guarantee for a long and healthy dog's life. SANADOG therefore offers you and your dog an ideal nutritional concept.“ A. Kröger 23
DELIVERED FROZEN Made with High-Quality Ingredients: Our complete and balanced cooked meals are formu- lated with premium, human-grade ingredients sourced from responsible production. This includes: Pure Muscle Meat & Offal: Providing essential protein and nutrients. Fresh Vegetables & Fruit: Delivering vitamins, fibre, and antioxidants. Selected Oils & Herbs: Enhancing flavour and adding beneficial fats. All ingredients are carefully balanced and gently cooked to preserve their natural goodness. Naturally Nutritious: We believe in a natural approach to canine nutrition. Our recipes are free from artificial additives and preservatives. This ensures that all the vital nutrients come directly from the whole food ingredients, making them readily bioavailable for your dog's optimal health. By rotating our diverse menu options, you can provide your furry friend with a complete and varied diet that meets all their nutritional needs for a long and healthy life. 24 at minus 18 degrees shipped in special insulated packaging
IN A GLASS JAR shelf-stable without refrigeration shipped in special protective packaging Superior Freshness: Unlike traditional canned food, our meals are prepared in a unique two-stage process: Gentle Steam Cooking: Meat is gently steamed outside the glass container, preserving its texture and flavour. Low-Temperature Sterilisation: Fresh vegetables, fruits, and oils are added, followed by a low-temperature sterilisation process within the jar. This method minimises nutrient loss while ensuring food safety. This results in a delicious meal that retains its fresh aroma and texture, unlike the mushy consistency often found in canned food. The Natural Choice: By offering fresh, we provide your dog with a diet that's as close to nature as possible. Our recipes are naturally nutritious, delicious, and perfect for promoting a healthy and happy canine companion. made with human grade ingredients 25 real pieces of meat (no mush) smells like fresh food
Bunch. Bunch: Reaching a Wider Audience with Fun and ValuE Offering a unique entry point into the premium pet food market. We use the same all-natural ingredients and high-quality standards as our sister brands, but with a playful, cartoonish design that appeals to a budget-conscious customer. This allows you to cater to a broader range of pet owners who prioritise natural ingredients and value for money, without compromising on quality. Here's why Bunch wins: Wet Food Variety: 9 protein options steamed in the tin for maximum flavour & nutrition. 26
Treat Selection: All in resealable tubs! Fabulous Fillets Fantastic Flossers Bunch Burgers Bravo Bones High-quality ingredients, endless options... Bunch for Pets, Where Fun Meets Function. 27
L A F INCA Premium Barf No high-quality dog food shop should be without BARF food and snacks from LA FINCA. We source our meat exclusively from trusted suppliers we've known for years, who only deliver the finest quality. Thanks to our in-house, state-of-the-art cryogenic freezing system, we can flash-freeze the BARF food, locking in all the vital nutrients. Ready-to-serve menus 100% natural & no additives made in germany Suitable for dogs of all ages 28
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S A N A P r e m i u m Dog Foods Bunch. L A F INCA Premium Barf contact Sanadog GmbH Thomas-Edison-Straße 7 47445 Moers, Germany Tel. +49 2841 60 23 650 info@sanadog.com Order directly at: www.sanadog.com